OPPLIO APP
BRANDING, WEBSITE, & PRODUCT DESIGN
Opplio is a new super flexible management system created to disrupt the current business model adopted by many companies.
Our Role: Branding, Creative Direction,
Design, and Development.
We were responsible for developing a comprehensive branding strategy that would help to define Opplio's identity and set them apart from their competitors. We started by designing a striking logo that would act as the centerpiece of the brand's visual identity. From there, we developed a range of marketing materials. In addition to our branding work, we also created engaging video content that showcased Opplio's products and services in a compelling , fun and informative way.
Finally, our team worked closely with our developers to ensure that their product was user-friendly and visually appealing. Overall, we were thrilled to have the opportunity to work with such a dynamic brand, and we're confident that our work will help to elevate Opplio's profile in the marketplace.
The colors and branding for Opplio were inspired by the full day journey from sunrise to sunset. The warm tones of sunrise were incorporated into the brand's color palette, while the cooler tones of sunset were also used to create a senseof balance and harmony.
By bringing these colors into the brand, we were able to create a feeling of efficiency and accomplishment, as if the brand's solutions can help customers to make the most of their day, from sunrise to sunset.
FROM SUNRISE TO SUNSET.
A FULL WORK DAY.
The dynamic shapes created for the Opplio brand were inspired by Morse code, a communication system that uses dots and dashes to represent letters and numbers. Morse code is often associated with data and information transmission, which ties in with Opplio's core business of providing data-driven solutions.
To create these shapes, our team took the dots and dashes of Morse code and transformed them into a series of abstract geometric forms. These shapes were then arranged in a way that evokes movement
and dynamism, suggesting the constant flow and exchange of information that lies at the heart of Opplio's mission.
The use of dynamic shapes also serves to differentiate Opplio from its competitors, as it creates a unique visual identity that is both memorable and distinctive. By incorporating elements of Morse code into the brand's design, we were able to create a subtle yet powerful reference to data and communication, reinforcing Opplio's status as a leading provider of cutting-edge data solutions.
