WSL
BRANDING, WEBSITE, & APP
We were in charge of defining the visual approach of The World Surf League for the next upcoming years.
Our Role: Branding, Creative Direction, & Design.
We delved deep into the World Surf League (WSL) during our branding exploration, dissecting every aspect of the organization from its mission and values to its target audience and competitors. We weren't afraid to get our hands dirty, taking a critical look at WSL's current visual identity and messaging, evaluating its effectiveness in connecting with its audience.
No stone was left unturned as we identified areas for improvement and crafted a new brand strategy that aligns with the WSL's goals and speaks to its target audience in a powerful way. Our branding exploration gave us an in-depth understanding of the WSL and its place in the market, laying the foundation for creating a brand that packs a punch and truly stands out.
We didn't just redesign the World Surf League's (WSL) website, we revolutionized it to make it the ultimate online surf hub. We tore it down and built it back up, with a user-friendly and visually stunning experience that appeals to surf enthusiasts. We added features such as live event streaming, real-time updates on competitions, and a comprehensive surfers' database.
We also integrated social media and interactive elements to increase engagement and foster a sense of community among surfers. With its bold and modern design, the new website is not only easy to navigate but it also showcases WSL's passion for the sport. The result is a website that sets a new standard for the surf community and solidifies WSL's position as the go-to source for all things surfing.
