VOLKSWAGEN
TV SPOT
VW was looking for a way to show their new active braking assistance in action. They needed to demonstrate how important and life-changing this new feature can be, and how in many ways, it will literally save lives.
Our Role: TV Spot Production
Direction: Marcus Alqueres
Partnership: O2 Films / ALMAP BBDO
Our director Marcus Alqueres joined O2 films and Almap BBDO to produce this amazing TV Spot.
The Spot
In this 2 minute spot we tell the story of a daughter and a father almost having a life-changing moment caused by a car accident.
Every day, we make choices that can have a big impact on the lives of those around us. That's why Volkswagen is proud to introduce their latest safety feature: Active Braking Assistance. Directed and produced by Marcus Alqueres, this emotional commercial showcases the power of this life-saving technology. It automatically applies the brakes in emergency situations to prevent collisions and keep drivers and their loved ones safe on the road.
Take a moment to watch and see for yourself the peace of mind that Active Braking Assistance can provide. It's not just about the car you drive, it's about the people you care about. Volkswagen is dedicated to keeping you and your family safe.
